While no one wants to cancel an event, during these unpresented times it is reasonable that you would need to cancel your fundraiser. You’re not alone, and most people understand. Once you’ve sent out your notifications, don’t assume that the communication stops there. It is especially important to keep your participants engaged.
Make an effort to touch base with your donors, see how they’re doing. Not only does this show them that you care about them as human beings, not just donors, but it also gives them a chance to see how you’re doing. If you’re like a lot of non-profits, your annual event is critically important for funding. This would be an opportunity to let them know that even though the event didn’t materialize, you are still in need of donations.
This is also a good time to get creative and keep your donors and potential new donors actively involved. If you are having a themed event, create a contest related to the theme, giving one of your donations as a prize. Were you having a Roaring 20’s themed event? Have guests dress up in the costumes they were going to wear and give prizes for best attire. Was it a Hollywood Motion Picture theme for an animal rescue? Have them dress the pets up as famous characters and give prizes for most original. You get the idea. People love contests, especially when it helps a good cause. The important thing is to be creative and keep them engaged.
As your gaining attention from your contests, continue to send out updates and sneak peeks about your event. Make sure that when you are finally able to schedule your event, people are excited about attending,
Don’t get discouraged, this is simply a temporary delay. This will give you time to look for new and unique ways to gather support from your donors. And make sure you keep your donors informed on when your new event will be scheduled.